Bleisure is on the rise

  

global todays business leisure

Bleisure is the combination of business and leisure and is used to describe a new trend that is on the rise among business travelers, those who mix business with leisure travel.

Bleisure trips are rising fast as a common form of travel worldwide, according to a new report from Bridgestreet Global Hospitality published by Skift, The survey, which interviewed 640 respondents, found that 60% said they were more likely now to take bleisure trips today than they were five years ago.
About the same percentage said they had combined business with leisure on their corporate trips, with 30% saying they had added as many as two vacation days to their trips. Those who didn't said they would have if they'd had more time.
But what kind of leisure activities do they embark on? Sightseeing, dining and arts/culture are the top three. 54% of bleisure travelers said they bring family members or significant others. (though this latter category was not defined) with them. 39% do not bring a significant other or family member with them but would like to.
One of the most surprising findings are that 1 in 7 companies already have policies that cover bleisure or bleisure-like travel, undeniably another initiative by companies to keep employees happy and loyal to the company they work for.
As you might guess, Millennials are the demographic which takes the most bleisure trips, given the way they have grown, always aiming at making the most of leisure activities. “Close attention should be paid to the fast-growing 25-34 age group - the Millennials,” the reports authors say. “More dominant in this study than the 35-44 age range, this is a generation that are natural inhabitants of the digital, blurred lifestyle and are very open to bleisure travel.”
The report concludes that businesses should be encouraging bleisure travel with nearly four out of five respondees agreeing that adding leisure days to business trips added value to work assignments.
Miriam Rayman says it adds cultural intelligence strategist. “The bleisure generation was a particular entrepreneurial type who would turn an evening out over drinks into a networking opportunity.”
The folks at Bridgestreet Global Hospitality - a company that provides serviced apartments - short-term rentals with housekeeping and utilities included. They conducted a survey to back up their “bleisure” claims, even though based on past data, there is not enough information gathered to ascertain if there is an actual distinguished new trend.
According to historic data, there has long been a group of the business travel professionals that have leisure activities onto business trips.
Travel-related business such as Bridgestreet, are obviously eager to appeal to these customers who are willing and able to spend more money per trip than those who like to keep their travel strictly professional. Therefore, marketing neologism such as “bleisure” can help companies think about how to attract certain groups of customers.
When it comes to the business traveler, adding a few extra personal days on to a business trip can be a fascinating experience. However, not all of corporate travelers have that much flexibility. Whether you need to get back to headquarters after a closing a deal or personal commitments can draw you back and keep you from booking an extra day in a destination, or you just can't afford to pay on your own for these leisure activities, not every business traveler can incorporate leisure into their business trip.

 

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